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Origin Group | Sports Investment

Investing in the Business of Sport.

Origin Group is exploring investment opportunities across the global sports industry, with a focus on sports management companies, professional football clubs and cricket franchises. Our objective is to identify businesses and sporting assets with strong commercial foundations, long-term growth potential and opportunities for sustainable development.

Our Investment Vision

Building a Presence Across the Global Sports Ecosystem

Sport has developed into a global commercial sector spanning professional teams, athlete management, media rights, sponsorships, fan engagement and sports-related businesses.

Origin Group is evaluating opportunities to participate in this ecosystem through strategic investments, acquisitions, partnerships and potential ownership interests in established or developing sports businesses.

Our Primary Focus

Sports Management. Football. Cricket.

Our investment search prioritises sports management companies, professional football clubs and cricket franchises, subject to ownership availability, commercial due diligence and investment suitability.

We are open to evaluating opportunities in different markets and at different stages of business development.

Investment Priorities

Three Core Areas of Interest

We are looking for opportunities where strategic ownership, professional management and long-term commercial development can create sustainable value.

01 / MANAGEMENT

Sports Management Companies

Investment in sports management businesses involved in athlete representation, talent management, commercial partnerships, sports consulting, event management or related services.

02 / FOOTBALL

Professional Football Clubs

Evaluation of football clubs across suitable professional leagues, including potential majority or minority ownership, strategic investment and opportunities to strengthen commercial operations.

03 / CRICKET

Cricket Franchises

Investment opportunities in cricket franchises, franchise-based competitions and related sports businesses, subject to ownership rules, league regulations and the availability of investment opportunities.

Sports Management

Investing in the Business Behind the Athlete

Sports management companies can provide exposure to talent, commercial relationships and sports services without relying exclusively on ownership of a professional team. We are interested in evaluating established operators and scalable businesses with credible management and transparent financial information.

Investment Interest

Talent & Athlete Management

  • Athlete representation and career management
  • Commercial endorsements and sponsorship agreements
  • Contract negotiation and talent services
  • Multi-sport management platforms
  • Businesses with recurring commercial relationships
Investment Interest

Sports Commercialisation

  • Sports marketing and commercial partnerships
  • Event and tournament management businesses
  • Media, licensing and brand-related opportunities
  • Sports technology and fan engagement services
  • Potential expansion into new markets and sports
Football Investment

Evaluating Professional Football Clubs

Origin Group is interested in evaluating investment opportunities in professional football clubs with identifiable sporting, commercial and operational potential. Each opportunity would be assessed in the context of its league, market, ownership structure and regulatory environment.

01

Club Ownership & Equity

Potential majority or minority stakes in clubs, subject to seller intentions, league rules, shareholder arrangements and the availability of a suitable transaction.

02

Commercial Development

Opportunities to assess sponsorships, merchandising, ticketing, stadium-related income, media rights and other legitimate commercial revenue streams.

03

Long-Term Club Development

Evaluation of youth academies, player development, scouting, operational improvements and sustainable sporting structures, where appropriate to the club.

Cricket Investment

Exploring Cricket Franchises & Related Businesses

Cricket franchises combine sporting operations with brand partnerships, broadcast exposure, merchandise and fan communities. We are interested in evaluating franchise ownership and related investment opportunities in markets where transactions are permitted and commercially viable.

01

Franchise Ownership

Evaluation of available ownership interests in professional cricket franchises, subject to league-specific ownership requirements and approvals.

02

Commercial Partnerships

Assessment of sponsorships, brand partnerships, licensing, merchandising and other permitted commercial activities connected with cricket.

03

Cricket Ecosystem

Exploration of related opportunities in sports management, talent development, events and supporting commercial businesses.

Transaction Strategy

Flexible Investment & Ownership Structures

The appropriate investment structure will depend on the target business, ownership availability, valuation, governance arrangements, applicable regulations and the proposed commercial strategy.

Majority Acquisitions

Evaluate transactions that provide significant ownership and governance rights where the seller, governing bodies and applicable rules permit.

Strategic Minority Stakes

Consider minority investments where the commercial proposition, governance rights and potential for value creation are compelling.

Joint Ventures & Partnerships

Explore partnerships with existing owners, sports operators, management teams and commercial partners to pursue mutually agreed development opportunities.

Investment Evaluation

A Disciplined Approach to Sports Investments

Each potential transaction will be assessed on its own merits. Sporting performance alone is not sufficient; ownership rights, financial sustainability, commercial potential and regulatory considerations are also important.

01. Financial Review

Review revenue sources, operating costs, liabilities, cash flow and funding requirements.

02. Ownership Review

Verify shareholders, ownership rights, seller authority and any existing restrictions.

03. Regulatory Review

Assess league rules, sporting regulations, licensing, foreign ownership and approval requirements.

04. Growth Assessment

Evaluate commercial opportunities, operational needs, strategic fit and long-term business prospects.

Deal Opportunities

Connecting with Owners, Advisors & Sports Businesses

Origin Group welcomes discussions with sports business owners, club shareholders, franchise stakeholders, corporate finance advisors, investment banks and qualified intermediaries representing potential investment opportunities.

Business Owners

Sports management company owners and shareholders considering a strategic investment, partnership or ownership transition.

Clubs & Franchises

Representatives of football clubs and cricket franchises exploring suitable equity investment or strategic partnerships.

Transaction Advisors

Advisors and intermediaries able to provide credible, authorised opportunities supported by relevant information.

Origin Group | Sports Investment

Exploring the Next Opportunity in Sport

For discussions regarding sports management acquisitions, football club investments, cricket franchises or strategic partnerships, contact Origin Group.